Evaluation 4

Evaluation 4

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Evaluation 3

Evaluation 3

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Evaluation 2

Evaluation 2

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Evaluation 1

Evaluation 1

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Music Industry

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Target Audience

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Screening Results

These are the results that we received from a screening of the music video.

Rough edit anaylsis

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Equipment

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New Colour Storyboard

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Final Digipak

This is the final version of the digipak. I haven't changed the digipak dramatical due to the results of the survey showing that the theme is liked.

The front cover i spent a while altering and making it eye catching. The first design that I made the the And The Winner Is... text was smaller, i made it bigger due to the results of the survey suggesting it was hard to read. By making it bigger it has allowed the audience to read it easily. Behind that text is the initials of the bands ATWI i did this as a new thing that band have been starting to do is abbreviate their names, e.i. Funeral Party are FP and Black Eyed Peas are BEP. I decided it would be a good idea to do this so that if the band decided to abbreviate this digipak will be recognisable to fans that join after the abbreviation. I felt that with just the text it was a little dull so i added the lines to frame it. By doing this it didn't look like a rock genre cover i painted small lines over them to make it interesting and to seem more like a rock genre digipak.

When i was researching the digipaks i found that all them had the lyrics of their songs so i decided to have one page to the lyrics and the song title. This allows for the fans to get to know the song.

To keep with the theme of black lines that appear on the front cover i decided to put the lines on to the CD. Due to doing this it appears to have the rock genre that i am aiming for. I then added the ATWI text to the CD so that even without the digipak the viewer is still able to know who the artist is.

As i was researching the digipaks i also found that the bands always have picture of themselves. To continue with this convention I added a picture of Connor in the foreground and the band in the background. I used this image because I felt that Connor is the one that will be most recognisable to the audience. I have also added the text of what instrument the band members play so the audience can have more in depth knowledge. it also shows that this album is by a band which also hints at the rock genre. I have also added the bands website links so the fans can get to know the band and to listen to their music. Due to the results of the survey i have added the bands label, which is Mercury Records. This label is know to have some famous rock bands i.e. U2, Razorlight, The Killers, etc, thus hinting at the bands genre.  

Digipak

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CD Advert

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Final CD Advert

The results that I have received from the questionnaire have lead me to create this CD advert. I have followed the same ripped theme due to the result indicating that the audience liked the theme. However they disliked that there was no colour in the advert. I decided to add colour to the image so that it can attract attention to important and promotional information. As you can see I have used orange and yellow to gain this effect, I choose these colours as they attract the view eye without having to be as intense as red and blue. I have added the colours to the texts by using the effect called Outer Glow. This technique creates a glow of colour around the text that only affects the objects below it, thus making it standout. I have chosen to highlight the 'Featuring.....Again' writing because it’s a selling point to viewers, as they would think it must be a good song to be the most downloaded. I have also highlighted the releases date because it is important for the audience to know when it’s going to available.

The results showed that there was a minor confusion on the genre. To overcome this I decided to add a quote from Zane Lowe a popular Radio 1 DJ who is known for playing rock music. The quote states 'Best new rock band' which instantly tells the audience that they are a band who play rock, this should stop the genre confusion. To attract attention this quote I added another ripped effect as I believe by giving its own section it attracts attention without the use of colour.

Once I had added the main text I felt that the adverts background was still to plain. I then decided to add writing that promoted the band, i.e. Best band, award winning, etc. I thought by having them below and at an angle it would make them more interesting and unique. However after doing this I still felt it was to plain and didn't catch my eye enough. I then decided to add shadows underneath the rips to give a interesting 3D effect.

One commenter said that the bottom space was to empty so I have added web address and store logos. The websites are links to the band Myspace and Youtube accounts so the audience are able to find out more information. The store logos are on there so the audience can tell were they can buy the ep.

I have decided that this CD advert should be placed into the magazine Keerang! Just like the band Keerang is know for its rock music and bands that are similar to ATWI have all had an article inside Keerang!. These bands Include You Me At Six, Panic at the Disco, etc.

Final Music Video

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CD Advert Questionnaire

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CD Advert Idea 1...

This is a CD advert for my A2 media production to create a magazine advert for ATWI. In the creation of this I have gone back to looking at the  cd adverts that I have analysed. I found that there are elements that it has to display, these involve the bands name, release date, album title, logo, and items that hint and the genre. Another item that I have noticed is that the CD advert has to look similar to the CD cover. Therefore I have cropped the front cover and added it to the top. This was so the CD would be noticeable, it also displays the bands name and the abbreviation (which is the album name). 

I researched how the CD adverts had displayed the release date, from doing this I found that they always had the release date to small or unnoticeable. Due to these reason I decided to make it large and bold so that it can be clearly and easily read. I have also displayed it in a similar way to the abbreviation.

In researching adverts I noticed that some have positive quotes from magazines and newspapers. I decided to put in some similar quotes as I believed that this would increase the interest of the band If people thought the were ‘the band of the year’. These are displayed in a simple bold font to add attention and allow easy reading. 

I decided to give the advert a ripped effect as I thought it would attract interest. I also think it gives a hint of the genre of the band. Although I think that when it comes out it should have more of genre hints.I also believe I need to add more items to make it look better and to entice the target audience of 16-25. 

Audience Research

Audience Feedback...

To receive audience feedback about the digipaks I asked people to comment on them. I asked the individuals the question of what one they preferred and the believed target audience for that digipak.

The result were very much one way, 90% of the audience preferred the Black digipak and only 10% liked the slow shutter theme.  

The slow shutter digipak received mainly negative comments of 'It's to scruffy' and 'Theres to much going on'. However even though I intend for both the digipaks to have the same Target audience of Teenages to early 20's. Although one person who voted for it felt it was aimed for just teenagers. Due to this digipak only recieveing 10% of the votes I will not be using it for the bands finished digipak.

The digipak that I will be using is the one to the right, it received 90% of the votes. When I asked people why they had choosen this one i receieved around same resonpses. 'It's Striking', 'Looks Professional','Standsout', 'Unique' and more. When I asked them what target audience they felt it was for intended they answered Teenagers and early 20's. the target audience that I wanted to promote it to.

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Funeral Party.

The words are coming out

I can feel it here deep in your mouth

Truth will reveal itself

No need to travel for a million miles

The years can't stay the same

I kept it easy so i couldn't complain 

Let them make up your mind

Its a feeling you can never describe

Ooh 

But even after all the things i said

You could be honest and be true and never realize what i wont do

Said to call it out, afraid to say

I don't recognize whats left of us i can't think of anything it was

And it was over before 

All the things that i know that i could i would never leave you though i would 

And I would say it's all because

You ask me why, i cannot lie

And if you shout

And i want out

You ask me why

Oh just because (3x)

The claimant change is really nothing new

I’m still lost 'cause i got something to do

I can figure out on my own time you were always late so you're never around

I know no one knows so you can be yourself 

I keep you close and never let anyone out

And I stopped caring so push them aside fuck the things you want for the things you like

I get with the money and the swank apartment 

I built a tower up into the sun

Let them follow every fallen empire

On the war they waged but never won

I figured out your world, from that today[?]

I swear to god i knew i would but if you give me reason to be good

I always force it out

The words to say

That I'll be honest and be good, you wouldn't leave me if i would

'Cause it was covered 

All in disguise 

Amazing anger like i lost my mind

Oh i can go, but i will stay

And I'll do it again you could put it away

Oh you can find a peace of mind

You ask me 

Oh I can't lie

I figured out whats in a lie[?]

I found a way that i can go

I make it out through all the years

You ask me why

Oh just because (3x) 

Funeral Party - Just Because

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Digipak Design Two...

Digipak Two


From making the front cover plan I decided to follow it up by creating a full blown digipak. I found this one to be more sophisticated and stylish than the slow shutter digipak. However unlike this one the previous digipak showed more atmosphere of the band. Although I have added the lines to give a rock/messy theme that I felt represented the bands energetic side. Due to this being the digipak to be released by the band I felt it should have a picture of the band to represent them.

Digipak Design One...

Slow Shutter Digipak


 I wanted to design the digipak on the sub-theme of the band being energetic, I thought that the best way to show this would be via a long exposure theme. I then made the front cover  which I believed displayed this. From that I made a draft digipak. Just like the digipaks that I looked into they all had themes that run throughout. The main theme is the use of the slow shutter effect, I have used this to create images such as the guitar, drums, microphone and CD in a long exposure effect. All these images that I have added promote the band. The instruments hint at a bands album instead of a solo artist and the AWTI writing is the initials of the band again promoting them. The style that is used also promotes, the bright colours are eye catching and attracts attention to the album.

Digipak Front Cover.

I have continued with the idea process in making a digipak for And The Winner Is… I started out by making the front cover and then developing the rest of the digipak from there. I decided to it this way as I found from analysing other digipaks they all had themes that related to the front cover.

I have come up with many ideas that I have drawn out but I decided to move to making them computer generated. From doing this it made it simpler and easier to develop ideas.

An idea that I had been developing for a while was this one. It was first just the name with the gradient effect on a black background, I liked the way it was stylish and sophisticated. How I felt it wasn’t the correct representation of a Rock/Punk band. At the same time I had been working on another idea of just the initials of the band, it looked good but I felt it could be better. I then had the idea of brining the two ideas together.

After some developing of the idea I came up with the final design. The cover looks stylish and sophisticated, yet with the use of the lines going through the white lines it looks mess and original everything that this rock band are.

Before the idea above I had been thinking of taking a picture on a long exposure so that it could capture light movement. I would take this picture while I would be writing the bands name, I believed that it would be interesting and creative.

Instead of having to take the photograph I decided it would be simpler to just design one via Photoshop. This is what I created after I developed the ideas of slow shutter effects.