Final Digipak

This is the final version of the digipak. I haven't changed the digipak dramatical due to the results of the survey showing that the theme is liked.

The front cover i spent a while altering and making it eye catching. The first design that I made the the And The Winner Is... text was smaller, i made it bigger due to the results of the survey suggesting it was hard to read. By making it bigger it has allowed the audience to read it easily. Behind that text is the initials of the bands ATWI i did this as a new thing that band have been starting to do is abbreviate their names, e.i. Funeral Party are FP and Black Eyed Peas are BEP. I decided it would be a good idea to do this so that if the band decided to abbreviate this digipak will be recognisable to fans that join after the abbreviation. I felt that with just the text it was a little dull so i added the lines to frame it. By doing this it didn't look like a rock genre cover i painted small lines over them to make it interesting and to seem more like a rock genre digipak.

When i was researching the digipaks i found that all them had the lyrics of their songs so i decided to have one page to the lyrics and the song title. This allows for the fans to get to know the song.

To keep with the theme of black lines that appear on the front cover i decided to put the lines on to the CD. Due to doing this it appears to have the rock genre that i am aiming for. I then added the ATWI text to the CD so that even without the digipak the viewer is still able to know who the artist is.

As i was researching the digipaks i also found that the bands always have picture of themselves. To continue with this convention I added a picture of Connor in the foreground and the band in the background. I used this image because I felt that Connor is the one that will be most recognisable to the audience. I have also added the text of what instrument the band members play so the audience can have more in depth knowledge. it also shows that this album is by a band which also hints at the rock genre. I have also added the bands website links so the fans can get to know the band and to listen to their music. Due to the results of the survey i have added the bands label, which is Mercury Records. This label is know to have some famous rock bands i.e. U2, Razorlight, The Killers, etc, thus hinting at the bands genre.  

Digipak

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CD Advert

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Final CD Advert

The results that I have received from the questionnaire have lead me to create this CD advert. I have followed the same ripped theme due to the result indicating that the audience liked the theme. However they disliked that there was no colour in the advert. I decided to add colour to the image so that it can attract attention to important and promotional information. As you can see I have used orange and yellow to gain this effect, I choose these colours as they attract the view eye without having to be as intense as red and blue. I have added the colours to the texts by using the effect called Outer Glow. This technique creates a glow of colour around the text that only affects the objects below it, thus making it standout. I have chosen to highlight the 'Featuring.....Again' writing because it’s a selling point to viewers, as they would think it must be a good song to be the most downloaded. I have also highlighted the releases date because it is important for the audience to know when it’s going to available.

The results showed that there was a minor confusion on the genre. To overcome this I decided to add a quote from Zane Lowe a popular Radio 1 DJ who is known for playing rock music. The quote states 'Best new rock band' which instantly tells the audience that they are a band who play rock, this should stop the genre confusion. To attract attention this quote I added another ripped effect as I believe by giving its own section it attracts attention without the use of colour.

Once I had added the main text I felt that the adverts background was still to plain. I then decided to add writing that promoted the band, i.e. Best band, award winning, etc. I thought by having them below and at an angle it would make them more interesting and unique. However after doing this I still felt it was to plain and didn't catch my eye enough. I then decided to add shadows underneath the rips to give a interesting 3D effect.

One commenter said that the bottom space was to empty so I have added web address and store logos. The websites are links to the band Myspace and Youtube accounts so the audience are able to find out more information. The store logos are on there so the audience can tell were they can buy the ep.

I have decided that this CD advert should be placed into the magazine Keerang! Just like the band Keerang is know for its rock music and bands that are similar to ATWI have all had an article inside Keerang!. These bands Include You Me At Six, Panic at the Disco, etc.

Final Music Video

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CD Advert Questionnaire

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CD Advert Idea 1...

This is a CD advert for my A2 media production to create a magazine advert for ATWI. In the creation of this I have gone back to looking at the  cd adverts that I have analysed. I found that there are elements that it has to display, these involve the bands name, release date, album title, logo, and items that hint and the genre. Another item that I have noticed is that the CD advert has to look similar to the CD cover. Therefore I have cropped the front cover and added it to the top. This was so the CD would be noticeable, it also displays the bands name and the abbreviation (which is the album name). 

I researched how the CD adverts had displayed the release date, from doing this I found that they always had the release date to small or unnoticeable. Due to these reason I decided to make it large and bold so that it can be clearly and easily read. I have also displayed it in a similar way to the abbreviation.

In researching adverts I noticed that some have positive quotes from magazines and newspapers. I decided to put in some similar quotes as I believed that this would increase the interest of the band If people thought the were ‘the band of the year’. These are displayed in a simple bold font to add attention and allow easy reading. 

I decided to give the advert a ripped effect as I thought it would attract interest. I also think it gives a hint of the genre of the band. Although I think that when it comes out it should have more of genre hints.I also believe I need to add more items to make it look better and to entice the target audience of 16-25. 

Audience Research