Media Forms and Conventions

One thing that you see in the early music videos of well known artists, there are great quantities of close-ups. This was and is done to make the artist well known to the viewer. Helping the artist to become a recognised face in the music industry and fans of the particular genre of music. 

Due to And The Winner Is… being unsigned they don’t get to have huge advertisements of themselves, so the next best thing is a music video that you can put on to Myspace, Youtube and Facebook. This is why I believe close ups have to an essential to our music video.

When it comes to filming the music video I believe we shouldn’t use generic camera shots and to try to use depth of field i.e. Connor sing in foreground and for Harry to be playing the guitar in the background, and then for the focus to switch to harry or vice versa. (The Futures - The Boy Who Cried Wolf)   

We will also follow Goodwin’s music video analysis, making sure that by the first time you see the band you instantly know they are Alternative/Pop Punk. We will represent this by their clothing, hair, guitars, location, etc.