Meeting 1

In the first meeting we listened to the song and then came up with some ideas. In the lyrics they have talk about pacing, steps, etc so we thought it was imperative to have at least a couple of shot of shoes.
We then went through locations and were would be a good place to film, we came up with a couple of ideas on was of a church in Norwich called St George's Church, i found out about it from Gray who I met at the Music Video Festival at Norwich. The church is filled with a load of random item which we felt could really relate to the song. After the festival I went down there and talked the woman who owns it she said for use filming it during the day rime but if we wanted to film during the night time it would cost £150-£200. Which was a little expensive, so if were going to do it we would do it during the day time.
The second location Jos came up with, who recently joined the group. He came up with the idea of filming at West Raynham R.A.F shelter. Were he had taken photos for his photography.

We felt that these locations would be great for filming And The Winner Is...(ATWI) music video. The areas we felt would be great to film at because they are interesting and unique which would keep the audience captured. This something that we would need as just a performance based music video can get a little dull.  The Artic Monkey's music video for I Bet You Look Good On The Dance Floor is an example of this. The video is a stage performance and after a while the music and interesting shots cant stop the dullness of the music video. This is why we decided that we need an interesting location and was on of our highest priorities.


The first statement in Godwin's theory is music videos demonstrate genre characteristics. A characteristic for a rock band it to have a stage perfomance. ATWI are a mixture of rock and punk so having the music video based in a staged environment is exactly what they need to fit in with this characteristic. It will also show that the band is just about the music not selling themselves as sex symbols like Kings Of Leon.


Meeting-1 from Richard Harrison on Vimeo.